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News & Insights

IBM’s Acquisition of Xtify

October 04, 2013

On October 3, 2013, IBM announced the acquisition of Xtify Inc., a leading provider of cloud‑based mobile messaging tools that help organizations improve mobile sales, drive in‑store traffic and engage customers with personalized offers. Cravath represented IBM in connection with this transaction. Financial terms were not disclosed.

The Cravath team included partner George F. Schoen and associate Jacquelyn N. Arcati on M&A matters; associates Jarrett R. Hoffman and Amy C. Benford on executive compensation and benefits matters; partner J. Leonard Teti II and associate Matthew O. Williams on tax matters; and partner Matthew Morreale on environmental matters. Edmund Mokhtarian also worked on M&A matters.

Related Practices & Industries

  • Corporate
  • Mergers and Acquisitions
  • Executive Compensation and Benefits
  • Tax
  • Environmental
  • Technology

People

Photo
Name
George F. Schoen
Title
Corporate
Title
Partner
Email
gschoen@cravath.com
Phone
+1-212-474-1740
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    Education

    • J.D., 1998, University of Chicago Law School
      with Honors
    • B.A., 1994, Cornell University

    Admitted In

    • New York
    Photo
    Name
    J. Leonard Teti II
    Title
    Tax
    Title
    Partner
    Email
    lteti@cravath.com
    Phone
    +1-212-474-1896
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      Education

      • J.D., 2005, University of Virginia School of Law
        Order of the Coif
      • A.B., 1999, Princeton University
        with Honors

      Admitted In

      • New York
      Photo
      Name
      Matthew Morreale
      Title
      Corporate
      Title
      Partner
      Email
      mmorreale@cravath.com
      Phone
      +1-212-474-1534
      vCard
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        Education

        • J.D., 1997, Columbia Law School
          Harlan Fiske Stone Scholar
        • M.S., 1994, University of Pennsylvania
        • B.A., 1990, University of Pennsylvania
        • B.A.S., 1990, University of Pennsylvania

        Admitted In

        • New York

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        On May 9, 2025, TaskUs, Inc. (“TaskUs”), a leading provider of outsourced digital services and next‑generation customer experience to companies, announced it has entered into a definitive agreement to become a privately held company. Under the terms of the agreement, an affiliate of Blackstone, TaskUs Co‑Founder and Chief Executive Officer Bryce Maddock and TaskUs Co‑Founder and President Jaspar Weir (collectively the “Buyer Group”) will acquire 100% of the outstanding shares of Class A common stock they do not already own for $16.50 per share in an all-cash transaction. Upon completion of the transaction, the Company’s Class A common stock will no longer be listed on any public market. The TaskUs Board of Directors has approved the transaction upon the unanimous recommendation of a special committee of independent directors (the “Special Committee”), which was formed on March 20, 2025, in response to interest expressed by the Buyer Group in exploring a possible transaction. Cravath is representing the Special Committee in connection with the transaction.

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        IBM’s Acquisition of Hakkoda

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        Deals & Cases

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        On March 17, 2025, PepsiCo, Inc. (“PepsiCo”) announced that it has entered into a definitive agreement to acquire poppi, a prebiotic soda brand, for $1.95 billion, including $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion. The transaction also includes an additional potential earnout consideration subject to the achievement of certain performance milestones within a specified period after closing of the transaction. Cravath is representing PepsiCo in connection with the transaction.

        Cravath Bicentennial

        Celebrating 200 years of partnership. In 2019, we celebrated our bicentennial. Our history mirrors that of our nation. Integral to our story is our culture.

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