Publicis Groupe’s Acquisition of Rosetta

On May 17, 2011, Publicis Groupe announced an agreement to acquire Rosetta Marketing Group, LLC (Rosetta). Rosetta is one of the largest and fastest-growing independent digital agencies in North America. Under the terms of the agreement, in addition to the initial transaction value of $575 million, Rosetta’s manager-shareholders can receive a potential deferred payment in 2014 based on Rosetta’s performance during the period from 2011 to 2013. Cravath is representing Rosetta and Lindsay Goldberg LLC, a New York City-based private equity firm and a principal equityholder of Rosetta, in this transaction. The transaction is expected to close during the second or third quarter of 2011 and is subject to customary closing conditions.

The Cravath team included partners Richard Hall and Andrew R. Thompson and associates D. Gordon Cruess, David K. Stott and Wesley C. Bell on corporate matters; partner Michael L. Schler and associates J. Leonard Teti II and Melissa Moszkowski on tax matters; and partner Eric W. Hilfers and associates Jarrett R. Hoffman and Michael J. Schobel on executive compensation and benefits matters.