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Cravath’s London Office Moves to 100 Cheapside

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Industries

Consumer Products and Services

Consumer Products and Services

Cravath regularly represents consumer products and services leaders in a wide range of corporate and litigation matters in the U.S. and around the world. Our clients include companies throughout the consumer products and services industries, from traditional brick-and-mortar stores to multinational e‑commerce businesses.

Our lawyers have outstanding capabilities in the areas of food and beverage, household products and personal care, leisure and recreation and luxury goods. Cravath’s corporate lawyers advise our consumer products and services clients in domestic and cross-border mergers and acquisitions, as well as in divestitures of brands and products. We have significant experience in executing bank financings, IPOs and other securities offerings in the consumer products and services space.

The Firm has also handled critical litigation for companies in these industries involving diverse areas of the law, including product liability, antitrust, RICO, trademarks, general commercial and securities.

Our lawyers have outstanding capabilities in the areas of food and beverage, household products and personal care, leisure and recreation and luxury goods. Cravath’s corporate lawyers advise our consumer products and services clients in domestic and cross-border mergers and acquisitions, as well as in divestitures of brands and products. We have significant experience in executing bank financings, IPOs and other securities offerings in the consumer products and services space.

The Firm has also handled critical litigation for companies in these industries involving diverse areas of the law, including product liability, antitrust, RICO, trademarks, general commercial and securities.

  • Deals & Cases
  • Recent News & Insights

Deals & Cases

May 20, 2025

Home Depot’s $7 Billion of Revolving Credit Facilities

Cravath represented the administrative agent, joint lead arranger and joint bookrunner in connection with $7 billion of credit facilities made available to The Home Depot, Inc., the world’s largest home improvement retailer. The transaction closed on May 6, 2025.

Deals & Cases

May 15, 2025

Greencore’s £1.2 Billion Recommended Acquisition of Bakkavor

On May 15, 2025, the boards of Greencore Group plc (“Greencore”), a leading manufacturer of convenience foods in the UK, and Bakkavor Group Plc (“Bakkavor”), a leading provider of fresh prepared food in the UK, announced that they have agreed the terms of a recommended acquisition of Bakkavor by Greencore at a base consideration which values each Bakkavor share at 200 pence, which implies Bakkavor’s entire issued and to be issued share capital is valued at approximately £1.2 billion. Under the terms of the transaction, Bakkavor shareholders will be entitled to (for each Bakkavor share): 0.604 new Greencore shares, 85 pence in cash and one contingent value right. Cravath is representing Greencore as U.S. counsel in connection with the transaction.

Deals & Cases

May 14, 2025

Epic Games Secures Decision that Apple Violated Anti‑Steering Injunction

On April 30, 2025, the U.S. District Court for the Northern District of California granted Cravath client Epic Games, Inc.’s (“Epic”) motion to enforce a nationwide permanent injunction against Apple, Inc.’s (“Apple”) anti‑steering policies for in‑app payments. Epic secured the injunction to restrain and prohibit Apple’s anticompetitive conduct and fees, following a three‑week bench trial in May 2021, in which Cravath also represented Epic. In its April decision, the Court ruled that Apple was in willful violation of the 2021 injunction, having thwarted the injunction’s goals and continued its anticompetitive conduct. The Court noted that “Apple willfully chose not to comply with this Court’s Injunction. It did so with the express intent to create new anticompetitive barriers which would, by design and in effect, maintain a valued revenue stream; a revenue stream previously found to be anticompetitive. That it thought this Court would tolerate such insubordination was a gross miscalculation.” As a result, the Court enjoined Apple from implementing its new restrictions and fees that violated the injunction, effective immediately.

Deals & Cases

April 15, 2025

goeasy Ltd.’s High‑Yield Senior Notes Offering

Cravath represented the initial purchasers in connection with the $400 million 144A/Reg. S high‑yield senior notes offering of goeasy Ltd., a leading full‑service provider of goods and alternative financial services that improve the lives of everyday Canadians. The transaction closed on April 1, 2025.

Deals & Cases

March 26, 2025

Mars, Incorporated’s $26 Billion Notes Offering

Cravath represented the initial purchasers in connection with the $26 billion 144A/Reg. S notes offering of Mars, Incorporated, as part of the financing transactions undertaken in connection with the pending $35.9 billion acquisition of Kellanova. Mars, Incorporated is one of the world’s largest privately‑held, family‑owned businesses with a history of successfully building and growing market-leading consumer brands for over 100 years. The transaction closed on March 12, 2025.

Activities

March 25, 2025

Cravath Partners Featured by Crain’s as 2025 “Notable Litigators and Trial Attorneys”

Cravath partners Gary A. Bornstein and Kevin J. Orsini were named to Crain’s New York Business’s list of “Notable Litigators and Trial Attorneys,” published on March 24, 2025. The list honors “a talented cohort” of litigators and trial attorneys who are “shaping precedent and advocating for their clients across industries and issues.”

Activities

March 10, 2025

Benchmark Litigation Names Cravath “Antitrust Firm of the Year” at its 2025 U.S. Awards

On March 6, 2025, Benchmark Litigation honored Cravath at the publication’s sixteenth annual U.S. Awards, which was held in New York City in honor of “the elite litigators and the firms that set the standard for excellence.” The Firm was awarded Benchmark Litigation’s “Antitrust Firm of the Year” award. Cravath partners David R. Marriott and Timothy G. Cameron accepted the award on behalf of the Firm.

Activities

March 04, 2025

Law360 Names Cravath a 2024 “Securities Practice Group of the Year”

On February 25, 2025, Cravath was featured by Law360 as a “Securities Practice Group of the Year.” The profile highlighted the Firm’s “reputation as one of the top law firms that companies rely on for representation when faced with derivative lawsuits, investor class actions and other securities‑related litigation,” and recognized in particular the Firm’s representation of Robinhood in the sprawling “Meme Stock” litigation; Forward Air in its amended agreement to acquire Omni Logistics, resolving previously announced litigation; Root in its Sixth Circuit win affirming the dismissal of a putative securities class action; and Mylan in its appellate win affirming summary judgment in a securities class action.

Activities

February 26, 2025

Law360 Names Cravath a 2024 “Competition Practice Group of the Year”

On February 20, 2025, Cravath was featured by Law360 as a “Competition Practice Group of the Year.” The profile highlighted the Firm’s representations across litigation and antitrust clearance, including a “trailblazing antitrust verdict” for Epic Games in its trial victory against Google and the Firm’s successful antitrust guidance of Cisco Systems in its $28 billion acquisition of Splunk and of Aon PLC in its $13 billion acquisition of NFP. The profile also recognized Cravath’s successful defense of Robinhood Markets Inc. in antitrust claims before the Eleventh Circuit and victories for Meta in putative class action and individual antitrust litigation resulting in the dismissal of all claims.

Activities

January 31, 2025

Law360 Names Cravath a 2024 “Tax Practice Group of the Year”

On January 28, 2025, Cravath was featured by Law360 as a “Tax Practice Group of the Year.” The article highlights the Tax Department’s work on a variety of complex transactions, including its role representing clients Amentum in its merger with Jacobs’s Critical Mission Solutions and Cyber and Intelligence businesses; Endeavor in its $25 billion take‑private acquisition by Silver Lake; Frontier in its $20 billion acquisition by Verizon; the Paramount Special Committee in its $28 billion merger agreement with Skydance; and Vista Outdoor in its $1.125 billion sale of Revelyst to SVP and $1.91 billion sale of its Sporting Products business to CSG.

Deals & Cases

May 20, 2025

Home Depot’s $7 Billion of Revolving Credit Facilities

Cravath represented the administrative agent, joint lead arranger and joint bookrunner in connection with $7 billion of credit facilities made available to The Home Depot, Inc., the world’s largest home improvement retailer. The transaction closed on May 6, 2025.

Deals & Cases

May 15, 2025

Greencore’s £1.2 Billion Recommended Acquisition of Bakkavor

On May 15, 2025, the boards of Greencore Group plc (“Greencore”), a leading manufacturer of convenience foods in the UK, and Bakkavor Group Plc (“Bakkavor”), a leading provider of fresh prepared food in the UK, announced that they have agreed the terms of a recommended acquisition of Bakkavor by Greencore at a base consideration which values each Bakkavor share at 200 pence, which implies Bakkavor’s entire issued and to be issued share capital is valued at approximately £1.2 billion. Under the terms of the transaction, Bakkavor shareholders will be entitled to (for each Bakkavor share): 0.604 new Greencore shares, 85 pence in cash and one contingent value right. Cravath is representing Greencore as U.S. counsel in connection with the transaction.

Deals & Cases

May 14, 2025

Epic Games Secures Decision that Apple Violated Anti‑Steering Injunction

On April 30, 2025, the U.S. District Court for the Northern District of California granted Cravath client Epic Games, Inc.’s (“Epic”) motion to enforce a nationwide permanent injunction against Apple, Inc.’s (“Apple”) anti‑steering policies for in‑app payments. Epic secured the injunction to restrain and prohibit Apple’s anticompetitive conduct and fees, following a three‑week bench trial in May 2021, in which Cravath also represented Epic. In its April decision, the Court ruled that Apple was in willful violation of the 2021 injunction, having thwarted the injunction’s goals and continued its anticompetitive conduct. The Court noted that “Apple willfully chose not to comply with this Court’s Injunction. It did so with the express intent to create new anticompetitive barriers which would, by design and in effect, maintain a valued revenue stream; a revenue stream previously found to be anticompetitive. That it thought this Court would tolerate such insubordination was a gross miscalculation.” As a result, the Court enjoined Apple from implementing its new restrictions and fees that violated the injunction, effective immediately.

Deals & Cases

April 15, 2025

goeasy Ltd.’s High‑Yield Senior Notes Offering

Cravath represented the initial purchasers in connection with the $400 million 144A/Reg. S high‑yield senior notes offering of goeasy Ltd., a leading full‑service provider of goods and alternative financial services that improve the lives of everyday Canadians. The transaction closed on April 1, 2025.

Deals & Cases

March 26, 2025

Mars, Incorporated’s $26 Billion Notes Offering

Cravath represented the initial purchasers in connection with the $26 billion 144A/Reg. S notes offering of Mars, Incorporated, as part of the financing transactions undertaken in connection with the pending $35.9 billion acquisition of Kellanova. Mars, Incorporated is one of the world’s largest privately‑held, family‑owned businesses with a history of successfully building and growing market-leading consumer brands for over 100 years. The transaction closed on March 12, 2025.

Activities

March 25, 2025

Cravath Partners Featured by Crain’s as 2025 “Notable Litigators and Trial Attorneys”

Cravath partners Gary A. Bornstein and Kevin J. Orsini were named to Crain’s New York Business’s list of “Notable Litigators and Trial Attorneys,” published on March 24, 2025. The list honors “a talented cohort” of litigators and trial attorneys who are “shaping precedent and advocating for their clients across industries and issues.”

Activities

March 10, 2025

Benchmark Litigation Names Cravath “Antitrust Firm of the Year” at its 2025 U.S. Awards

On March 6, 2025, Benchmark Litigation honored Cravath at the publication’s sixteenth annual U.S. Awards, which was held in New York City in honor of “the elite litigators and the firms that set the standard for excellence.” The Firm was awarded Benchmark Litigation’s “Antitrust Firm of the Year” award. Cravath partners David R. Marriott and Timothy G. Cameron accepted the award on behalf of the Firm.

Activities

March 04, 2025

Law360 Names Cravath a 2024 “Securities Practice Group of the Year”

On February 25, 2025, Cravath was featured by Law360 as a “Securities Practice Group of the Year.” The profile highlighted the Firm’s “reputation as one of the top law firms that companies rely on for representation when faced with derivative lawsuits, investor class actions and other securities‑related litigation,” and recognized in particular the Firm’s representation of Robinhood in the sprawling “Meme Stock” litigation; Forward Air in its amended agreement to acquire Omni Logistics, resolving previously announced litigation; Root in its Sixth Circuit win affirming the dismissal of a putative securities class action; and Mylan in its appellate win affirming summary judgment in a securities class action.

Activities

February 26, 2025

Law360 Names Cravath a 2024 “Competition Practice Group of the Year”

On February 20, 2025, Cravath was featured by Law360 as a “Competition Practice Group of the Year.” The profile highlighted the Firm’s representations across litigation and antitrust clearance, including a “trailblazing antitrust verdict” for Epic Games in its trial victory against Google and the Firm’s successful antitrust guidance of Cisco Systems in its $28 billion acquisition of Splunk and of Aon PLC in its $13 billion acquisition of NFP. The profile also recognized Cravath’s successful defense of Robinhood Markets Inc. in antitrust claims before the Eleventh Circuit and victories for Meta in putative class action and individual antitrust litigation resulting in the dismissal of all claims.

Activities

January 31, 2025

Law360 Names Cravath a 2024 “Tax Practice Group of the Year”

On January 28, 2025, Cravath was featured by Law360 as a “Tax Practice Group of the Year.” The article highlights the Tax Department’s work on a variety of complex transactions, including its role representing clients Amentum in its merger with Jacobs’s Critical Mission Solutions and Cyber and Intelligence businesses; Endeavor in its $25 billion take‑private acquisition by Silver Lake; Frontier in its $20 billion acquisition by Verizon; the Paramount Special Committee in its $28 billion merger agreement with Skydance; and Vista Outdoor in its $1.125 billion sale of Revelyst to SVP and $1.91 billion sale of its Sporting Products business to CSG.

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