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Corporate

Emerging and Founder‑Led Companies

Emerging and Founder‑Led Companies

Cravath serves as a highly experienced legal advisor offering strategic advice to companies ranging from nascent startups to next‑generation leaders on the myriad issues they will encounter in a global marketplace. As our clients break new ground, bringing novel ideas and products to market, the Firm’s lawyers solve unprecedented legal challenges through creative solutions that are often the first of their kind. Our expertise extends to advising founders and founder‑led companies.

Cravath represents emerging companies around the globe in a wide variety of significant transactions of all sizes, as well as critical disputes and other matters, with extensive knowledge of and dexterity across diverse industries, including the rapidly advancing technology, fintech, healthcare and life sciences sectors. We understand and appreciate that each company’s path is unique, its ultimate vision and the product or services it brings to the market are distinctive, and the potentially subtle yet significant social and cultural influences involved vary greatly by geographic region. Our lawyers regularly advise founders, key stakeholders, senior management and boards of directors on their most challenging matters. The Firm draws upon this panoply of experience as well as knowledge of the latest market trends and legal techniques to devise bespoke, business-centric solutions tailored to our clients’ specific goals and objectives.

Cravath’s hallmark is our ability to bring together all of the Firm’s world‑class disciplines in a fully integrated approach, fostering collaboration and providing an unrivaled depth of legal expertise. At the same time, clients can expect a “small firm” experience with a tight, efficient, partner‑led team dedicated to delivering the highest quality service at all levels to achieve the best results. We invest the time necessary to truly understand our clients’ objectives and we focus on building long‑standing relationships. Founders and founder‑led companies also benefit from this client‑focused approach and choose Cravath for our legal advice, business judgment and experience addressing the intricate issues specific to this area, including the unique—and sometimes high‑profile—sensitivities that may arise.

Cravath provides guidance in connection with important matters throughout the growth stages of a company, from formation to capital raises and growth through acquisitions, to public listing or exit and everything significant in between, including public reporting, intellectual property and regulatory matters. In addition, having advised a broad range of companies which have sought to grow their businesses, compete in new areas and evolve—or in some cases, preserve—their practices, we are highly experienced in navigating the types of claims that frequently challenge those goals, and Cravath’s trial‑ready litigators are well positioned to handle disputes as they arise.

Cravath’s representation of emerging and founder‑led companies includes:

  • Startup formation, structuring and financing, including tax planning, shareholder arrangements, equity and executive compensation arrangements, and seed and “friends and family” financing rounds;
  • Early‑stage growth strategies, including preliminary equity financing rounds and venture or specialized debt raises, joint ventures and strategic alliances, governance arrangements, dispute resolution and intellectual property matters;
  • Late‑stage growth execution, including advanced financing or “crossover” rounds, intellectual property portfolio reviews, complex shareholder arrangements, public company preparation of equity and executive compensation arrangements, and important merger and acquisition transactions;
  • Unicorn growth or monetization strategies, including mergers and acquisitions and public listing through IPOs, direct listings and SPAC combinations;
  • Litigating a wide range of critical disputes, including those involving our clients’ most valuable and closely held technologies and products, contractual claims and business torts, litigation that may follow from an IPO, SPAC combination, merger or other transaction, securities and derivative actions, and charges of anticompetitive behavior; and
  • Representing individual founders in high‑profile litigation matters, including advising on and litigating issues related to corporate decision‑making, control and governance.

Cravath represents emerging companies around the globe in a wide variety of significant transactions of all sizes, as well as critical disputes and other matters, with extensive knowledge of and dexterity across diverse industries, including the rapidly advancing technology, fintech, healthcare and life sciences sectors. We understand and appreciate that each company’s path is unique, its ultimate vision and the product or services it brings to the market are distinctive, and the potentially subtle yet significant social and cultural influences involved vary greatly by geographic region. Our lawyers regularly advise founders, key stakeholders, senior management and boards of directors on their most challenging matters. The Firm draws upon this panoply of experience as well as knowledge of the latest market trends and legal techniques to devise bespoke, business-centric solutions tailored to our clients’ specific goals and objectives.

Cravath’s hallmark is our ability to bring together all of the Firm’s world‑class disciplines in a fully integrated approach, fostering collaboration and providing an unrivaled depth of legal expertise. At the same time, clients can expect a “small firm” experience with a tight, efficient, partner‑led team dedicated to delivering the highest quality service at all levels to achieve the best results. We invest the time necessary to truly understand our clients’ objectives and we focus on building long‑standing relationships. Founders and founder‑led companies also benefit from this client‑focused approach and choose Cravath for our legal advice, business judgment and experience addressing the intricate issues specific to this area, including the unique—and sometimes high‑profile—sensitivities that may arise.

Cravath provides guidance in connection with important matters throughout the growth stages of a company, from formation to capital raises and growth through acquisitions, to public listing or exit and everything significant in between, including public reporting, intellectual property and regulatory matters. In addition, having advised a broad range of companies which have sought to grow their businesses, compete in new areas and evolve—or in some cases, preserve—their practices, we are highly experienced in navigating the types of claims that frequently challenge those goals, and Cravath’s trial‑ready litigators are well positioned to handle disputes as they arise.

Cravath’s representation of emerging and founder‑led companies includes:

  • Startup formation, structuring and financing, including tax planning, shareholder arrangements, equity and executive compensation arrangements, and seed and “friends and family” financing rounds;
  • Early‑stage growth strategies, including preliminary equity financing rounds and venture or specialized debt raises, joint ventures and strategic alliances, governance arrangements, dispute resolution and intellectual property matters;
  • Late‑stage growth execution, including advanced financing or “crossover” rounds, intellectual property portfolio reviews, complex shareholder arrangements, public company preparation of equity and executive compensation arrangements, and important merger and acquisition transactions;
  • Unicorn growth or monetization strategies, including mergers and acquisitions and public listing through IPOs, direct listings and SPAC combinations;
  • Litigating a wide range of critical disputes, including those involving our clients’ most valuable and closely held technologies and products, contractual claims and business torts, litigation that may follow from an IPO, SPAC combination, merger or other transaction, securities and derivative actions, and charges of anticompetitive behavior; and
  • Representing individual founders in high‑profile litigation matters, including advising on and litigating issues related to corporate decision‑making, control and governance.
  • Deals & Cases
  • Recent News & Insights

Deals & Cases

May 28, 2025

rhode’s $1 Billion Acquisition by e.l.f. Beauty

On May 28, 2025, rhode, a fast‑growing, multi‑category lifestyle beauty brand founded by Hailey Bieber, and e.l.f. Beauty announced they have signed a definitive agreement for e.l.f. Beauty to acquire rhode. The $1 billion deal is comprised of $800 million of consideration payable at closing in a combination of cash and stock, subject to customary adjustments, and an additional potential earnout consideration of $200 million based on the future growth of the brand over a three‑year timeframe. Hailey Bieber will continue her role as Founder and additionally serve as rhode’s Chief Creative Officer and Head of Innovation, overseeing creative, product innovation and marketing. She will also act as a Strategic Advisor to the combined companies. Cravath is representing Hailey Bieber in connection with the transaction.

Deals & Cases

May 14, 2025

Epic Games Secures Decision that Apple Violated Anti‑Steering Injunction

On April 30, 2025, the U.S. District Court for the Northern District of California granted Cravath client Epic Games, Inc.’s (“Epic”) motion to enforce a nationwide permanent injunction against Apple, Inc.’s (“Apple”) anti‑steering policies for in‑app payments. Epic secured the injunction to restrain and prohibit Apple’s anticompetitive conduct and fees, following a three‑week bench trial in May 2021, in which Cravath also represented Epic. In its April decision, the Court ruled that Apple was in willful violation of the 2021 injunction, having thwarted the injunction’s goals and continued its anticompetitive conduct. The Court noted that “Apple willfully chose not to comply with this Court’s Injunction. It did so with the express intent to create new anticompetitive barriers which would, by design and in effect, maintain a valued revenue stream; a revenue stream previously found to be anticompetitive. That it thought this Court would tolerate such insubordination was a gross miscalculation.” As a result, the Court enjoined Apple from implementing its new restrictions and fees that violated the injunction, effective immediately.

Deals & Cases

May 09, 2025

TaskUs’s Take‑Private Acquisition by its Co‑Founders and Blackstone

On May 9, 2025, TaskUs, Inc. (“TaskUs”), a leading provider of outsourced digital services and next‑generation customer experience to companies, announced it has entered into a definitive agreement to become a privately held company. Under the terms of the agreement, an affiliate of Blackstone, TaskUs Co‑Founder and Chief Executive Officer Bryce Maddock and TaskUs Co‑Founder and President Jaspar Weir (collectively the “Buyer Group”) will acquire 100% of the outstanding shares of Class A common stock they do not already own for $16.50 per share in an all-cash transaction. Upon completion of the transaction, the Company’s Class A common stock will no longer be listed on any public market. The TaskUs Board of Directors has approved the transaction upon the unanimous recommendation of a special committee of independent directors (the “Special Committee”), which was formed on March 20, 2025, in response to interest expressed by the Buyer Group in exploring a possible transaction. Cravath is representing the Special Committee in connection with the transaction.

Deals & Cases

March 18, 2025

Wiz’s $32 Billion Acquisition by Google

On March 18, 2025, Wiz, Inc. (“Wiz”), a leading cloud security platform headquartered in New York, and Google LLC (“Google”) announced they have signed a definitive agreement for Google to acquire Wiz for $32 billion, subject to closing adjustments, in an all‑cash transaction. Once closed, Wiz will join Google Cloud. Cravath is representing Wiz as regulatory counsel in connection with the transaction.

Deals & Cases

March 05, 2025

Pacific General’s Strategic Partnership with Lenwich

On March 4, 2025, Pacific General, a New York‑based private investment firm, announced that it has acquired a majority stake in Lenwich, a premium sandwich brand that has been a staple in New York City since 1989. Lenwich’s founder will retain a significant equity interest in the company and continue to lead Lenwich as CEO. The partnership between Pacific General and Lenwich aims to accelerate Lenwich’s expansion beyond its home market in New York City, extending across the East Coast and the broader United States. Cravath is representing Pacific General in connection with the transaction.

Activities

June 11, 2025

Gary Bornstein Named a 2025 New York Power Lawyer by The Hollywood Reporter

Cravath partner Gary A. Bornstein was named to The Hollywood Reporter’s “New York Power Lawyers” list, which recognizes New York’s top entertainment lawyers, selected based on “the impact of their cases, the profiles of their clients and their reputation for success,” and was published in the June 4, 2025 issue of The Hollywood Reporter Magazine. The feature highlighted Gary’s representation of Epic Games in its successful antitrust litigation against Google, requiring Google to distribute alternative app stores on the Google Play Store, and against Apple, securing a permanent injunction against Apple’s anti‑steering policies for in‑app payments.

Publications

June 06, 2025

Scott Bennett, Nick Dorsey, Virginia Anderson and Ellen Park Co‑Author U.S. Chapter of 2025 Chambers Venture Capital Guide

Cravath partners D. Scott Bennett and Nicholas A. Dorsey and of counsels Virginia M. Anderson and Ellen H. Park co‑authored the U.S. Law and Practice chapter of the Chambers Venture Capital Guide, which was published in May 2025. The guide, which is part of the publisher’s Global Practice Guides series, provides the latest legal information on trends in the venture capital market; fund structures, economics and regulation; investments in VC companies; government subsidies and tax; employee incentivization and exits in the 26 jurisdictions covered. The U.S. Law and Practice chapter examines how the artificial intelligence sector drove momentum in the venture capital market throughout the past year; the continued prevalence of “down round” raises, bridge financing solutions and alternative financing solutions for companies that have faced financing challenges; typical venture capital fund structure in the United States and more.

Activities

May 29, 2025

Jelena McWilliams Speaks at This Week in Fintech’s Stablecon 2025

On May 29, 2025, Cravath partner Jelena McWilliams participated in This Week in Fintech’s Stablecon 2025, which was held in New York. The conference hosted founders, c‑suite executives, regulatory authorities, venture capitalists and crypto innovators to discuss critical themes in the rapidly evolving stablecoin ecosystem, including regulatory frameworks, technological advancements, institutional adoption and the role of stablecoins in global commerce. Jelena spoke on a panel entitled “The Shifting Regulatory Sands of Stablecoins,” which reviewed the regulatory treatment of stablecoins, including the interplay of federal and state regulation, the effect of stablecoin legislation and regulation on the structure of the market and what to watch during the implementation of stablecoin regulation.

Activities

May 01, 2025

Jelena McWilliams Speaks at TIME100 Talks Event

On April 26, 2025, Cravath partner Jelena McWilliams participated in a TIME100 Talks event in Washington, D.C. Jelena spoke on a panel entitled “The Future of Finance: Can Regulation Power Innovation?,” which explored emerging opportunities and regulatory considerations for blockchain and digital currencies.

Activities

March 28, 2025

Dave Kappos, Noah Phillips and Nick Dorsey Speak at Cornell Tech’s Board of Directors Forum

Cravath partners David J. Kappos, Noah Joshua Phillips and Nicholas A. Dorsey participated in Cornell Tech’s Board of Directors Forum, which was held from March 26‑27, 2025 in New York. The forum, designed for board members and senior leaders, convened business and legal practitioners, Cornell faculty, former senior government regulators and directors of private and public companies to discuss how corporate boards can stay ahead of developing technologies, regulatory trends and geopolitical shifts.

Deals & Cases

May 28, 2025

rhode’s $1 Billion Acquisition by e.l.f. Beauty

On May 28, 2025, rhode, a fast‑growing, multi‑category lifestyle beauty brand founded by Hailey Bieber, and e.l.f. Beauty announced they have signed a definitive agreement for e.l.f. Beauty to acquire rhode. The $1 billion deal is comprised of $800 million of consideration payable at closing in a combination of cash and stock, subject to customary adjustments, and an additional potential earnout consideration of $200 million based on the future growth of the brand over a three‑year timeframe. Hailey Bieber will continue her role as Founder and additionally serve as rhode’s Chief Creative Officer and Head of Innovation, overseeing creative, product innovation and marketing. She will also act as a Strategic Advisor to the combined companies. Cravath is representing Hailey Bieber in connection with the transaction.

Deals & Cases

May 14, 2025

Epic Games Secures Decision that Apple Violated Anti‑Steering Injunction

On April 30, 2025, the U.S. District Court for the Northern District of California granted Cravath client Epic Games, Inc.’s (“Epic”) motion to enforce a nationwide permanent injunction against Apple, Inc.’s (“Apple”) anti‑steering policies for in‑app payments. Epic secured the injunction to restrain and prohibit Apple’s anticompetitive conduct and fees, following a three‑week bench trial in May 2021, in which Cravath also represented Epic. In its April decision, the Court ruled that Apple was in willful violation of the 2021 injunction, having thwarted the injunction’s goals and continued its anticompetitive conduct. The Court noted that “Apple willfully chose not to comply with this Court’s Injunction. It did so with the express intent to create new anticompetitive barriers which would, by design and in effect, maintain a valued revenue stream; a revenue stream previously found to be anticompetitive. That it thought this Court would tolerate such insubordination was a gross miscalculation.” As a result, the Court enjoined Apple from implementing its new restrictions and fees that violated the injunction, effective immediately.

Deals & Cases

May 09, 2025

TaskUs’s Take‑Private Acquisition by its Co‑Founders and Blackstone

On May 9, 2025, TaskUs, Inc. (“TaskUs”), a leading provider of outsourced digital services and next‑generation customer experience to companies, announced it has entered into a definitive agreement to become a privately held company. Under the terms of the agreement, an affiliate of Blackstone, TaskUs Co‑Founder and Chief Executive Officer Bryce Maddock and TaskUs Co‑Founder and President Jaspar Weir (collectively the “Buyer Group”) will acquire 100% of the outstanding shares of Class A common stock they do not already own for $16.50 per share in an all-cash transaction. Upon completion of the transaction, the Company’s Class A common stock will no longer be listed on any public market. The TaskUs Board of Directors has approved the transaction upon the unanimous recommendation of a special committee of independent directors (the “Special Committee”), which was formed on March 20, 2025, in response to interest expressed by the Buyer Group in exploring a possible transaction. Cravath is representing the Special Committee in connection with the transaction.

Deals & Cases

March 18, 2025

Wiz’s $32 Billion Acquisition by Google

On March 18, 2025, Wiz, Inc. (“Wiz”), a leading cloud security platform headquartered in New York, and Google LLC (“Google”) announced they have signed a definitive agreement for Google to acquire Wiz for $32 billion, subject to closing adjustments, in an all‑cash transaction. Once closed, Wiz will join Google Cloud. Cravath is representing Wiz as regulatory counsel in connection with the transaction.

Deals & Cases

March 05, 2025

Pacific General’s Strategic Partnership with Lenwich

On March 4, 2025, Pacific General, a New York‑based private investment firm, announced that it has acquired a majority stake in Lenwich, a premium sandwich brand that has been a staple in New York City since 1989. Lenwich’s founder will retain a significant equity interest in the company and continue to lead Lenwich as CEO. The partnership between Pacific General and Lenwich aims to accelerate Lenwich’s expansion beyond its home market in New York City, extending across the East Coast and the broader United States. Cravath is representing Pacific General in connection with the transaction.

Activities

June 11, 2025

Gary Bornstein Named a 2025 New York Power Lawyer by The Hollywood Reporter

Cravath partner Gary A. Bornstein was named to The Hollywood Reporter’s “New York Power Lawyers” list, which recognizes New York’s top entertainment lawyers, selected based on “the impact of their cases, the profiles of their clients and their reputation for success,” and was published in the June 4, 2025 issue of The Hollywood Reporter Magazine. The feature highlighted Gary’s representation of Epic Games in its successful antitrust litigation against Google, requiring Google to distribute alternative app stores on the Google Play Store, and against Apple, securing a permanent injunction against Apple’s anti‑steering policies for in‑app payments.

Publications

June 06, 2025

Scott Bennett, Nick Dorsey, Virginia Anderson and Ellen Park Co‑Author U.S. Chapter of 2025 Chambers Venture Capital Guide

Cravath partners D. Scott Bennett and Nicholas A. Dorsey and of counsels Virginia M. Anderson and Ellen H. Park co‑authored the U.S. Law and Practice chapter of the Chambers Venture Capital Guide, which was published in May 2025. The guide, which is part of the publisher’s Global Practice Guides series, provides the latest legal information on trends in the venture capital market; fund structures, economics and regulation; investments in VC companies; government subsidies and tax; employee incentivization and exits in the 26 jurisdictions covered. The U.S. Law and Practice chapter examines how the artificial intelligence sector drove momentum in the venture capital market throughout the past year; the continued prevalence of “down round” raises, bridge financing solutions and alternative financing solutions for companies that have faced financing challenges; typical venture capital fund structure in the United States and more.

Activities

May 29, 2025

Jelena McWilliams Speaks at This Week in Fintech’s Stablecon 2025

On May 29, 2025, Cravath partner Jelena McWilliams participated in This Week in Fintech’s Stablecon 2025, which was held in New York. The conference hosted founders, c‑suite executives, regulatory authorities, venture capitalists and crypto innovators to discuss critical themes in the rapidly evolving stablecoin ecosystem, including regulatory frameworks, technological advancements, institutional adoption and the role of stablecoins in global commerce. Jelena spoke on a panel entitled “The Shifting Regulatory Sands of Stablecoins,” which reviewed the regulatory treatment of stablecoins, including the interplay of federal and state regulation, the effect of stablecoin legislation and regulation on the structure of the market and what to watch during the implementation of stablecoin regulation.

Activities

May 01, 2025

Jelena McWilliams Speaks at TIME100 Talks Event

On April 26, 2025, Cravath partner Jelena McWilliams participated in a TIME100 Talks event in Washington, D.C. Jelena spoke on a panel entitled “The Future of Finance: Can Regulation Power Innovation?,” which explored emerging opportunities and regulatory considerations for blockchain and digital currencies.

Activities

March 28, 2025

Dave Kappos, Noah Phillips and Nick Dorsey Speak at Cornell Tech’s Board of Directors Forum

Cravath partners David J. Kappos, Noah Joshua Phillips and Nicholas A. Dorsey participated in Cornell Tech’s Board of Directors Forum, which was held from March 26‑27, 2025 in New York. The forum, designed for board members and senior leaders, convened business and legal practitioners, Cornell faculty, former senior government regulators and directors of private and public companies to discuss how corporate boards can stay ahead of developing technologies, regulatory trends and geopolitical shifts.

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Celebrating 200 years of partnership. In 2019, we celebrated our bicentennial. Our history mirrors that of our nation. Integral to our story is our culture.

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